Years ago, I was delivering workshops on social media marketing when Web 2.0 was still new to most businesses. Back then, Facebook pages and blogs felt cutting-edge, and many organizations were just beginning to experiment with online presence.
The tools have changed, but the heart of good marketing has not. Trust, relationships, and real conversations still matter most.
A New Chapter: AI and Web 3.0
Today, we are stepping into a new chapter.
AI is becoming part of the mix – not as a gimmick, but as a powerful way to solve real problems and make things more efficient. The pace at which Web 3.0 is unfolding feels familiar to me. It reminds me of the early days of the internet when websites were considered cutting edge, except now the shift is far more profound.
Welcoming Jakob to the Team
I am excited to officially welcome my son Jakob to our team.
Jakob is a process engineer with a knack for coding that started back in junior high, when he took my afterschool tech classes. Today, he applies that same mindset to automation and AI-driven systems for small businesses.
Together, we have been exploring tools and projects that:
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Cut through bottlenecks
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Simplify workflows
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Support clients in securing funding
Why This Matters for Businesses
Since 1999, I have watched marketing evolve through the rise of the internet, the boom of social media, and now the rapid adoption of AI. The lesson is clear:
The businesses that thrive are the ones willing to adapt, think creatively, and stay human.
With Jakob’s engineering and problem-solving expertise combined with my 26+ years in marketing, our focus is clear: helping businesses modernize with tools that make them more efficient, more adaptable, and more remarkable.
Closing Thought
The pace of change in Web 3.0 and AI adoption is astounding, but the principles of trust and human connection remain the same.
These are exciting times. The future belongs to the businesses that lean into innovation while never losing sight of what makes marketing work at its core – real relationships.