Website Makeover Checklist
Refresh your online presence and start attracting the right clients — it’s really not that hard!
By Cove Consulting | 18+ years of website redesign, hosting & strategy
Why Now Is the Perfect Time to Refresh Your Website
Just like you’d clean out your closet, your website deserves a seasonal refresh — especially if:
✅ It hasn’t been updated in over a year
✅ Your business has evolved (but your site hasn’t)
✅ You’re feeling embarrassed to share your URL
⚠️ Outdated Design = Lost Visitors
According to HubSpot, 38% of users will stop engaging with a site if it looks outdated or unprofessional.
📹Modern Visuals Keep Users Engaged
And Forbes reports that users spend 88% more time on websites with video and updated visuals.
⏱️You Have 0.05 Seconds to Impress
First impressions matter: it takes 0.05 seconds for users to form an opinion about your site (Google Research).
✅ The Website Makeover Checklist
Take 2 minutes to find out what’s working, what’s missing, and where you might be losing leads.
This checklist will help you quickly spot the weak points in your current website – so you can stop guessing and start fixing what matters.
✔️ Takes less than 2 minutes
✔️ No tech skills needed
✔️ You’ll get a summary + a free strategy call to walk through it
About
Based in Prince Edward Island, Maureen Kerr is the founder of Cove Consulting and a trusted expert in digital marketing and web development with over 26 years of experience. She specializes in strategic website makeovers, content development, and ongoing technical support for small businesses across Atlantic Canada. Cove Consulting is proud to offer personalized, reliable service – with many projects eligible for Innovation PEI and other funding programs.
Frequently Asked Questions
About Website Makeovers & Small Business Web Design
How do I know if my website needs a makeover?
If your site loads slowly, looks outdated, doesn’t show up in search results, or doesn’t work well on mobile, it might be costing you leads. My free checklist will help you pinpoint what’s working and what’s not — in under two minutes.
What kinds of businesses do you work with?
I work primarily with small to mid-sized businesses across Canada — from health clinics to creative entrepreneurs, tourism operators to consultants. If you rely on your website to attract clients or build trust, I can help you improve it.
Can PEI businesses get funding for website upgrades?
Yes — many of my clients qualify for Innovation PEI or other provincial business development funding. If you’re based in PEI, I can guide you through what qualifies and how to apply.
What happens after I complete the checklist?
Once you submit your results, I’ll send you a personalized summary highlighting your site’s strengths, weaknesses, and actionable next steps. From there, we can book a free discovery call to talk about your goals — no pressure.
How much do website makeovers cost?
Every business is different, but most website makeover projects start at $2,400 and go up depending on the size, features, and content. I also offer strategy sessions and monthly support plans for businesses who need ongoing care.