I feel grateful to have had the opportunity to attend @ulyssesquartet’s outstanding performance at the @UPEI Music department’s Steel Hall, formerly a nun’s convent
From Golf Packages to Facebook Ads: The Evolution of Marketing Data In this week’s Modern Marketer Weekly, I share how a beta booking software on a golf travel website in the early 2000’s revealed a truth that still defines modern marketing: analytics aren’t about vanity metrics – they’re about money