Facebook’s Business Model

Facebook’s business model has always been to sell ads. Never in the history of the world have people given more information to a single company and they turn around and sell it to their advertisers. We’ve been running Facebook ads for many years, almost since they first introduced it. They can be impactful, affordable and very targeted.

The ad campaign below was a minimum spend and took off like wildfire which made significant impact on the overall performance for the month. On the back of my business card for the last 10+ years it’s said “Social media is word of mouth on steroids”.

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