I hope everyone had a lovely Thanksgiving 🥮 🦃 🍁
I was working on a digital marketing training project recently where part of the process involved teaching the client how to make small website updates herself — and how to run her own social media ads.
Before we could begin driving traffic, we needed to refresh her website and make a few content and layout updates.
That’s when we discovered the problem.
Her WordPress software and hosting were seriously outdated.
What should have been simple edits started taking hours. The site was painfully slow, and eventually, it stopped responding altogether.
She reached out to her hosting company for help — but couldn’t get through. When they finally did the update, her entire website crashed.
She wasn’t notified, and the project was on hold for two weeks while we tried to get it resolved.
In the end, she moved her hosting over to us. Now we handle monthly backups, software updates, and ongoing maintenance — and if something goes wrong, we contact the client immediately.
I often say this to clients: we treat every website like it’s our own.
What started as a frustrating delay turned into a big win. The site is now stable and fast, her ads are performing beautifully, and she’s confident managing her own marketing tools.
A great reminder that digital marketing training only works when the foundation — your website — is solid.
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