Periwinkle Laine is a fibre art duo based on Prince Edward Island’s red shores, where nature’s textures and colours inspire every rug they hook and every skein they dye. The owners needed more than just a website — they needed a digital platform that could capture their creative spirit and support real business growth.
We worked closely with the artists to craft a warm, visually rich brand presence, paired with a fully customized e-commerce website. The site showcases their hooked rugs, hand-dyed wool, and rug hooking kits — all with secure online checkout and a seamless shopping experience.
Since launching, Periwinkle Laine has grown significantly — reaching new customers, increasing online sales, and expanding their creative community beyond the Island. Their website now serves as both a storefront and storytelling platform, helping them turn passion into thriving business.
Explore their full collection of rug hooking kits and hand-dyed fibre to see the site in action.
