I spoke with a new client today who has had their website with the same company for 20 years. They were ready to switch, and for good reason.
Despite the site being built on WordPress, they never had access to it. Every single change or edit had to go through the website company.
The result?
A website that should have been a powerful marketing tool became an afterthought. Every small update took too much time and cost too much money.
This is unacceptable.
The Importance of Website Ownership
At Cove Consulting, we believe a website should never feel like it belongs to someone else.
When we build a website, we always:
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Add the client as an admin
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Provide training on how to make basic edits
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Leave the option for us to do updates if the client prefers
For things like adding new products, editing photos, or updating text, clients should feel empowered to manage their own site.
The Bigger Picture: Marketing Modernization
This story is one small example of a larger trend. Business owners are looking to modernize their marketing.
They want tools and strategies that are:
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Efficient
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Flexible
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Automated where possible
Over the past two years, we have invested significant time into testing and implementing modern marketing tools. That includes everything from AI-powered solutions to underused tools that have been around for years.
The lesson?
It cannot all be automated or driven by AI, but wherever there are opportunities to become leaner and more effective, that is where the wins are.
Why Clients Choose Us
More and more, businesses are choosing our small agency because of our commitment to staying ahead of the curve.
We are not just talking about new marketing tools. We are testing them, implementing them, and building systems that actually work for real businesses.
That is what marketing modernization looks like in practice.
Closing Thought
If your current marketing company is not having conversations with you about modernization, automation, or ownership of your own tools, it might be time for a change.
We would love to help. Reach out any time if you are curious about ways to modernize your marketing.