AI in Marketing Strategies

Stop Sounding Like ChatGPT!!

The use of ChatGPT to write posts on social media (and other areas!) is becoming increasingly common. It seems like every second post you see on LinkedIn has that “robotic” tone, which is hard to put a finger on, but most people can feel that something is fishy. And sometimes,

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Unlikely metaphor for the unexpected ways that marketing is changing

Marketing is Changing in an Amazing Way!

Word of mouth used to be enough. But not anymore. A client in agricultural construction (with project values varying from $50K–$1M) came to me after noticing their referrals had slowed. We did a quick marketing audit, made a few updates, and launched one ad. The result was five qualified leads

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What Clamming Taught Me About Remarkable Marketing

Joy. That’s the best word to describe a recent evening with my 89-year-old friend Margaret – an expert clammer – along with a visiting friend from Toronto, her 9-year-old son, and her mom. We set out at low tide (Margaret says the best clamming is about 20 minutes after low

Read More »

Stop Sounding Like ChatGPT!!

The use of ChatGPT to write posts on social media (and other areas!) is becoming increasingly common. It seems like every second post you see on LinkedIn has that “robotic” tone, which is hard to put a finger on, but most people can feel that something is fishy. And sometimes,

Read More »
Unlikely metaphor for the unexpected ways that marketing is changing

Marketing is Changing in an Amazing Way!

Word of mouth used to be enough. But not anymore. A client in agricultural construction (with project values varying from $50K–$1M) came to me after noticing their referrals had slowed. We did a quick marketing audit, made a few updates, and launched one ad. The result was five qualified leads

Read More »

What Clamming Taught Me About Remarkable Marketing

Joy. That’s the best word to describe a recent evening with my 89-year-old friend Margaret – an expert clammer – along with a visiting friend from Toronto, her 9-year-old son, and her mom. We set out at low tide (Margaret says the best clamming is about 20 minutes after low

Read More »