Joy. That’s the best word to describe a recent evening with my 89-year-old friend Margaret – an expert clammer – along with a visiting friend from Toronto, her 9-year-old son, and her mom. We set out at low tide (Margaret says the best clamming is about 20 minutes after low
Most marketers (and let’s be honest, most professionals) hoard links.Articles. Tools. Case studies. Frameworks. We save them in drafts, sticky notes, or 47 open browser tabs—hoping one day they’ll become useful. I decided to take a different approach. Instead of hoarding, I turned my messy collection into a curated product
Over the past two weeks—between client projects – we’ve been diving deep into the kind of marketing modernization work that makes my inner problem-solver (nerd 🤓) light up. This isn’t abstract theory. It’s the practical, hands-on experimentation that leads to real systems businesses can actually use. Here are three examples
A year and a half ago, I hired my nephew to help me with a very unglamorous task: digging through my Gmail draft folder. Why?Because I have a terrible habit of saving links, articles, and videos in drafts with the thought, “I’ll get to this later.” The result was a
About a year and a half ago, we launched a chatbot-powered marketing audit as an experiment. It turned out to be one of our most memorable and effective automations. What We Built The process was simple on the surface, but powerful in execution: A chatbot guided users through a short
Years ago, I was delivering workshops on social media marketing when Web 2.0 was still new to most businesses. Back then, Facebook pages and blogs felt cutting-edge, and many organizations were just beginning to experiment with online presence. The tools have changed, but the heart of good marketing has not.
Joy. That’s the best word to describe a recent evening with my 89-year-old friend Margaret – an expert clammer – along with a visiting friend from Toronto, her 9-year-old son, and her mom. We set out at low tide (Margaret says the best clamming is about 20 minutes after low
Most marketers (and let’s be honest, most professionals) hoard links.Articles. Tools. Case studies. Frameworks. We save them in drafts, sticky notes, or 47 open browser tabs—hoping one day they’ll become useful. I decided to take a different approach. Instead of hoarding, I turned my messy collection into a curated product
Over the past two weeks—between client projects – we’ve been diving deep into the kind of marketing modernization work that makes my inner problem-solver (nerd 🤓) light up. This isn’t abstract theory. It’s the practical, hands-on experimentation that leads to real systems businesses can actually use. Here are three examples
A year and a half ago, I hired my nephew to help me with a very unglamorous task: digging through my Gmail draft folder. Why?Because I have a terrible habit of saving links, articles, and videos in drafts with the thought, “I’ll get to this later.” The result was a
About a year and a half ago, we launched a chatbot-powered marketing audit as an experiment. It turned out to be one of our most memorable and effective automations. What We Built The process was simple on the surface, but powerful in execution: A chatbot guided users through a short
Years ago, I was delivering workshops on social media marketing when Web 2.0 was still new to most businesses. Back then, Facebook pages and blogs felt cutting-edge, and many organizations were just beginning to experiment with online presence. The tools have changed, but the heart of good marketing has not.
