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Stop Sounding Like ChatGPT!!

The use of ChatGPT to write posts on social media (and other areas!) is becoming increasingly common. It seems like every second post you see on LinkedIn has that “robotic” tone, which is hard to put a finger on, but most people can feel that something is fishy. And sometimes,

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New in The Modern Marketer Weekly!

From Golf Packages to Facebook Ads: The Evolution of Marketing Data In this week’s Modern Marketer Weekly, I share how a beta booking software on a golf travel website in the early 2000’s revealed a truth that still defines modern marketing: analytics aren’t about vanity metrics – they’re about money.

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Unleashing Creativity with AI Tools: An Uncommon Perspective

Unleashing Creativity with AI Tools: An Uncommon Perspective. (From 2 years ago!!) Ever thought of AI tools as your new creative ‘tool belt’? Yes, you heard it right! We’re shifting the perspective here. Artificial Intelligence tools, like ChatGPT and Midjourney, are not just tech gadgets or software. They are like

Read More »

Stop Sounding Like ChatGPT!!

The use of ChatGPT to write posts on social media (and other areas!) is becoming increasingly common. It seems like every second post you see on LinkedIn has that “robotic” tone, which is hard to put a finger on, but most people can feel that something is fishy. And sometimes,

Read More »

New in The Modern Marketer Weekly!

From Golf Packages to Facebook Ads: The Evolution of Marketing Data In this week’s Modern Marketer Weekly, I share how a beta booking software on a golf travel website in the early 2000’s revealed a truth that still defines modern marketing: analytics aren’t about vanity metrics – they’re about money.

Read More »

Unleashing Creativity with AI Tools: An Uncommon Perspective

Unleashing Creativity with AI Tools: An Uncommon Perspective. (From 2 years ago!!) Ever thought of AI tools as your new creative ‘tool belt’? Yes, you heard it right! We’re shifting the perspective here. Artificial Intelligence tools, like ChatGPT and Midjourney, are not just tech gadgets or software. They are like

Read More »