Business

5 Strategies to Unlock Creativity in Your Brainstorming Process

Ever hit a wall in your brainstorming sessions, or struggled to come up with innovative ideas? I love brainstorming and the key to unlocking creativity lies in adopting unconventional approaches such as these: 1. Embrace constraints: It might seem counterintuitive, but limitations can actually boost creativity. Constraints force us to

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The Evolution of Digital Marketing From 1999 to Now

Blast from the past: 1999 Digital Marketing (the year of my first website and first business) Picture this: you’re in 1999, and the digital marketing world is a whole different ball game. The internet is young, and businesses are just starting to understand its potential. CD-ROMs and dial-up modems dominate

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Marketing Is SO Much More Than Posting

To some professionals, marketing = promotion. But I need to tell you that marketing is much more than that. And I’ve been saying it since 2007. Marketing is SO much more than posting. Much more than selling/generating leads. Much more than getting followers. Marketing is more about: Building a community

Read More »

5 Strategies to Unlock Creativity in Your Brainstorming Process

Ever hit a wall in your brainstorming sessions, or struggled to come up with innovative ideas? I love brainstorming and the key to unlocking creativity lies in adopting unconventional approaches such as these: 1. Embrace constraints: It might seem counterintuitive, but limitations can actually boost creativity. Constraints force us to

Read More »

The Evolution of Digital Marketing From 1999 to Now

Blast from the past: 1999 Digital Marketing (the year of my first website and first business) Picture this: you’re in 1999, and the digital marketing world is a whole different ball game. The internet is young, and businesses are just starting to understand its potential. CD-ROMs and dial-up modems dominate

Read More »

Marketing Is SO Much More Than Posting

To some professionals, marketing = promotion. But I need to tell you that marketing is much more than that. And I’ve been saying it since 2007. Marketing is SO much more than posting. Much more than selling/generating leads. Much more than getting followers. Marketing is more about: Building a community

Read More »