From Golf Packages to Facebook Ads: The Evolution of Marketing Data
In this week’s Modern Marketer Weekly, I share how a beta booking software on a golf travel website in the early 2000’s revealed a truth that still defines modern marketing: analytics aren’t about vanity metrics – they’re about money.
From knowing what people are willing to spend back then, to Facebook’s mind-blowing insights today, the fundamentals haven’t changed. The tools have.
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