Word of mouth used to be enough

Word of mouth used to be enough. But not anymore.

A client in agricultural construction (with project values varying from $50K–$1M) came to me after noticing their referrals had slowed.

We did a quick marketing audit, made a few updates, and launched one ad.

The result was five qualified leads in one week… and still counting!

That’s the power of modernizing your marketing — not by reinventing the wheel, but by getting strategic and aligning your message with where your buyers are now.

As I was leaving their property, I spotted on the walkway something I’d never seen before — a giant water bug.

Unexpected. Unusual. And somehow, the perfect symbol for what happens when you look at things differently. 🤓

#BusinessGrowth #MarketingModernization #LeadGeneration #ConstructionIndustry #AtlanticCanada