The use of ChatGPT to write posts on social media (and other areas!) is becoming increasingly common. It seems like every second post you see on LinkedIn has that “robotic” tone, which is hard to put a finger on, but most people can feel that something is fishy. And sometimes,
From Golf Packages to Facebook Ads: The Evolution of Marketing Data In this week’s Modern Marketer Weekly, I share how a beta booking software on a golf travel website in the early 2000’s revealed a truth that still defines modern marketing: analytics aren’t about vanity metrics – they’re about money.
Unleashing Creativity with AI Tools: An Uncommon Perspective. (From 2 years ago!!) Ever thought of AI tools as your new creative ‘tool belt’? Yes, you heard it right! We’re shifting the perspective here. Artificial Intelligence tools, like ChatGPT and Midjourney, are not just tech gadgets or software. They are like
Is your old marketing playbook gathering dust? It’s time to kick it up a notch and jump into digital marketing! In the past, the loudest voice won. Now, it’s about mastering digital marketing. This is not about replacing traditional strategies but boosting them with digital power. Merely existing in the
Ever read a book and felt it was speaking directly to you? That’s the magic Malcolm Gladwell wove in ‘The Tipping Point.’ I discovered an intriguing concept in the book – that of a ‘maven.’ A maven is not just a connoisseur, but also a disseminator of knowledge. The identification
Ever wonder what the secret sauce is for successful digital marketing? In today’s data-driven world, digital marketers are confronted with an array of tools and strategies at their disposal. But from my 24-year experience in this fast-evolving field, there’s one thing that stands out as a game changer: the innovative
The use of ChatGPT to write posts on social media (and other areas!) is becoming increasingly common. It seems like every second post you see on LinkedIn has that “robotic” tone, which is hard to put a finger on, but most people can feel that something is fishy. And sometimes,
From Golf Packages to Facebook Ads: The Evolution of Marketing Data In this week’s Modern Marketer Weekly, I share how a beta booking software on a golf travel website in the early 2000’s revealed a truth that still defines modern marketing: analytics aren’t about vanity metrics – they’re about money.
Unleashing Creativity with AI Tools: An Uncommon Perspective. (From 2 years ago!!) Ever thought of AI tools as your new creative ‘tool belt’? Yes, you heard it right! We’re shifting the perspective here. Artificial Intelligence tools, like ChatGPT and Midjourney, are not just tech gadgets or software. They are like
Is your old marketing playbook gathering dust? It’s time to kick it up a notch and jump into digital marketing! In the past, the loudest voice won. Now, it’s about mastering digital marketing. This is not about replacing traditional strategies but boosting them with digital power. Merely existing in the
Ever read a book and felt it was speaking directly to you? That’s the magic Malcolm Gladwell wove in ‘The Tipping Point.’ I discovered an intriguing concept in the book – that of a ‘maven.’ A maven is not just a connoisseur, but also a disseminator of knowledge. The identification
Ever wonder what the secret sauce is for successful digital marketing? In today’s data-driven world, digital marketers are confronted with an array of tools and strategies at their disposal. But from my 24-year experience in this fast-evolving field, there’s one thing that stands out as a game changer: the innovative
