Training Services Offered On:
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Hello!
Last week I gave a presentation to the PEI Crafts Council about training that I’m offering, about how to find new audiences through online marketing. Over the past 9 months, since Covid hit, I’ve worked with a number of crafters and artisans on PEI who have been able to thrive through new ways of marketing. There’s funding available and I’d be delighted to talk to you to see if there’s a way that I could help you grow your business online. Book a free call by emailing:
maureen@coveconsulting.ca
About
Maureen,
Marketing Management & Training
With a passion for her Island home, small local businesses, non-profit organizations, environmental issues and health hacking trends, Maureen Kerr is the sole owner/operator of Cove Consulting, formerly Kerr Consulting since 2007. With over 20 years of internet marketing experience, you could say she’s watched Social Media grow and prosper – like having a third child. Equipped with skills in website design and development, branding, start-ups, social media, search engine optimization, running successful advertisements through social media – the list goes on!
Maureen, on the right, at one of the many workshops she’s given at the Rural Action Centres of PEI.
Get feedback about past training and workshops by Maureen by visiting this page.
About
Cove Consulting
Cove Consulting has managed marketing and social media accounts across the country, from federal government projects to small businesses, not-for-profits and more. Her workshops and training focus on explaining social media strategy and timeless marketing principles in a way that is easy to understand, and relevant to her audience’s current needs. Cove Consulting focuses on you specifically, your unique audience, and your growth.
Maureen is prepared to help guide anyone through the rocky shores of online marketing and social media promotion.
Demographics
- Business owners living throughout Atlantic Canada
- Craftspeople and artisans who want to generate income from their art and move towards generating more sales.
Rate
$2000 + HST for Artisan Marketing Training Program
**Funding available for this training!
Please ask if your business qualifies for federal or provincial funding for the Artisan Marketing Training Program
Testimonials
Maureen has been awesome to work with and have as a consultant. I have seen an explosion of online business activity since we started working together to promote and market my pottery business. I highly recommend Cove Consulting for transitioning into the digital online retail world.
Maureen helped me with marketing of my art and our guest room on FB this past summer. It certainly helped, particularly in the slow down that we are all experiencing. We had bookings for our guest room and enquiries on my art, particularly my sculptures. She was very pleasant to work with. Patient, helpful, great ideas, a pleasure to work with. Thank you Maureen.
View more testimonials at:
facebook.com/CoveConsulting/reviews/
Maureen has 13 years of experience working with businesses throughout Atlantic Canada and over 20 years of internet marketing. It was after years of delivering results for entrepreneurs, helping them turn their passions into viable businesses, that she decided to put together another training program to help people pivot to selling online.
With a passion for rendering useful services for the advancement of her community and its people, Maureen not only offers her services at an affordable rate. but she takes it a step further and find funding for small businesses to save them money. On the right is what she has done for craftspeople on Prince Edward Island, and wants to do it for you, too!
All you need is time to get the help you need to take your business to the next level. Funding is available!
Program Benefits
- Finally turn your hobby into a business, and get paid doing what you love.
- Get your art and crafts from selling at local tourism-reliant shops and galleries to selling to a much larger audience, the digital world.
- Reach more people and increase your chances of finding your niche market, who are unique people who seek out your one of a kind pieces, and appreciate your skills.
- Become self-reliant and confident in your own ability to market yourself and save your money.
- Feel at ease knowing this program is made simplified for people of all ages to understand, and is designed specifically with craftspeople in mind.
With half of the world online you can be sure to find your niche market and covert them into loyal customers, and these are the skills to help you do it!
Topics that we will be touching on:
- A solid Digital Marketing Strategy will position your business for success and maximize your return on investment (ROI).
- Understanding how to use your website and having a plan to optimize your conversion rate.
- SEO (search engine optimization) is among the biggest drivers of digital marketing ROI, learn how to do effectively to reach your target market.
- Build and optimize a powerful Google My Business profile.
- Build a strong brand presence through Reputation Management with reviews and ratings.
- Email marketing is another big driver of ROI, learn how to grow your email list.
- Reach exactly who you want efficiently and effectively through online advertising, Digital ads provide powerful targeting especially Facebook ads that have more options to reach customers at every stage of the marketing funnel.
- To ensure consistency in results and long term success, creating a fully integrated and measurable strategy is the key.
Navigate the waters of Facebook
Facebook is a powerful way to attract customers and it is extremely relevant in building an online presence. It’s also a budget-friendly way to market your product and/or services. During this workshop, you’ll learn how to optimize your Facebook page to start selling products quickly.
Carve out your niche on Instagram
This popular workshop will guide you through the ins and outs of using Instagram for your business, so you can use it as a key tool in your marketing efforts. Learn how to build relationships and attract flocks of followers as we talk about spreading your message on Instagram
Shine like a beacon with video
Video is becoming an increasingly important medium in today’s marketing world, but how do you make it relevant for what you do? Find out in session where you’ll walk away knowing how to use video as a compelling marketing tool for simply conveying information that may otherwise be difficult to explain.
Make waves with your WordPress website
Websites continue to be an excellent way to promote your products on a budget. Through this workshop, learn the nuances and etiquette of Instagram for promoting your products and discover its value for conducting research. Leave with a functioning Instagram account, the ability to use it, and some tips for growing your following.
and more
The Next Step:
If you like what you read so far and you think this training is for you, we will help find the funding. Please book your complementary call below with Maureen.
The workshops are scheduled during different times of the year, you can pick which suits you and we will start your funding process.
Thank you for taking your time to go through this presentation and we’re excited to be of service to you! Please call me if you have any questions.
More Program Benefits
- Reach a broader audience
- Find new clients
- Continue to keep their business open
- Expand into new markets
- Alleviate stress, worry and fear while increasing enthusiasm and creativity
- Find new sources of income
- Learn new skills, become self-sufficient
- Focus on your craft
- Support your families
- Feel confident promoting your products and services online
- Communicate with audience and use information for product development