This week, I had the privilege of working with the Atlantic Summer Institute on Healthy and Safe Communities (ASI) in Charlottetown during their annual conference. ASI’s logo, name, and conference are now 21 years old. But like their (amazing) work, the brand is evolving – expanding beyond a once-a-year event
Joy. That’s the best word to describe a recent evening with my 89-year-old friend Margaret – an expert clammer – along with a visiting friend from Toronto, her 9-year-old son, and her mom. We set out at low tide (Margaret says the best clamming is about 20 minutes after low
Most marketers (and let’s be honest, most professionals) hoard links.Articles. Tools. Case studies. Frameworks. We save them in drafts, sticky notes, or 47 open browser tabs—hoping one day they’ll become useful. I decided to take a different approach. Instead of hoarding, I turned my messy collection into a curated product
Over the past two weeks—between client projects – we’ve been diving deep into the kind of marketing modernization work that makes my inner problem-solver (nerd 🤓) light up. This isn’t abstract theory. It’s the practical, hands-on experimentation that leads to real systems businesses can actually use. Here are three examples
A year and a half ago, I hired my nephew to help me with a very unglamorous task: digging through my Gmail draft folder. Why?Because I have a terrible habit of saving links, articles, and videos in drafts with the thought, “I’ll get to this later.” The result was a
I spoke with a new client today who has had their website with the same company for 20 years. They were ready to switch, and for good reason. Despite the site being built on WordPress, they never had access to it. Every single change or edit had to go through
