The Evolution of Digital Marketing From 1999 to Now

Blast from the past: 1999 Digital Marketing (the year of my first website and first business) Picture this: you’re in 1999, and the digital marketing world is a whole different ball game. The internet is young, and businesses are just starting to understand its potential. CD-ROMs and dial-up modems dominate the landscape. Email marketing is […]

The Evolution of Social Media for Businesses: A Look Back and Ahead

In 2010 I began delivering a training program for the BDC on social media for business owners. We had different partner organizations such as Innovation PEI and Profit Learn (shout out to Marg Weeks!) and I delivered that training and many other workshops on digital marketing for many years (they are all on my Prezi […]

Skill Highlight: ChatGPT

Have you tried ChatGPT, the game-changing AI tool that is transforming the way we communicate and work? Why is learning ChatGPT a must-have skill? Enhance productivity: Automate repetitive tasks! Boost creativity: Generate ideas in no time! Improve communication: Craft engaging content effortlessly! Skyrocket your career by mastering ChatGPT: Explore online resources to learn the ins […]

6 Ways to Leverage ChatGPT for Your Business in 2023

In today’s competitive business landscape, digital marketing has become crucial to reach and engaging with potential customers. With the advancement of AI and machine learning, businesses can now leverage the power of ChatGPT, a cutting-edge language model developed by OpenAI. Here, we’ll share six ways you can use ChatGPT to take your digital marketing game […]

Marketing Is SO Much More Than Posting

To some professionals, marketing = promotion. But I need to tell you that marketing is much more than that. And I’ve been saying it since 2007. Marketing is SO much more than posting. Much more than selling/generating leads. Much more than getting followers. Marketing is more about: Building a community around your brand. Having a […]

How To Improve Your Business with ChatGPT

The capabilities of ChatGPT and data analytics are mind-bending. They allow businesses to understand their customers on a whole new level! With ChatGPT, you can not only automate your customer service but also gather valuable insights through data analytics. Imagine being able to predict customer behavior and tailor your marketing efforts accordingly. The possibilities are […]