Over the past two weeks—between client projects – we’ve been diving deep into the kind of marketing modernization work that makes my inner problem-solver (nerd 🤓) light up. This isn’t abstract theory. It’s the practical, hands-on experimentation that leads to real systems businesses can actually use. Here are three examples
A year and a half ago, I hired my nephew to help me with a very unglamorous task: digging through my Gmail draft folder. Why?Because I have a terrible habit of saving links, articles, and videos in drafts with the thought, “I’ll get to this later.” The result was a
I spoke with a new client today who has had their website with the same company for 20 years. They were ready to switch, and for good reason. Despite the site being built on WordPress, they never had access to it. Every single change or edit had to go through
Did you know that updating your blog can help with search engine optimization? Many companies focus on posting on their social media, but it can be a hassle to update their websites, and so they forget. With our new service, we can implement a system that automatically updates your WordPress
I have told this story many times, but it is so good that I will tell it again. For years, I coordinated afterschool technology classes, weekend robotics workshops, and coding camps. They were meaningful, but eventually, my efforts stalled once my son finished junior high. That is when two engineers
About a year and a half ago, we launched a chatbot-powered marketing audit as an experiment. It turned out to be one of our most memorable and effective automations. What We Built The process was simple on the surface, but powerful in execution: A chatbot guided users through a short
