Blog

Why Website Ownership Matters in Modern Marketing

I spoke with a new client today who has had their website with the same company for 20 years. They were ready to switch, and for good reason. Despite the site being built on WordPress, they never had access to it. Every single change or edit had to go through

Blog Post Automation

Did you know that updating your blog can help with search engine optimization? Many companies focus on posting on their social media, but it can be a hassle to update their websites, and so they forget. With our new service, we can implement a system that automatically updates your WordPress

From NASA Engineer to Nun: How Dr. Libby Osgood Inspired a Generation of Students

I have told this story many times, but it is so good that I will tell it again. For years, I coordinated afterschool technology classes, weekend robotics workshops, and coding camps. They were meaningful, but eventually, my efforts stalled once my son finished junior high. That is when two engineers

How a Chatbot-Powered Marketing Audit Helped Us Win Clients

About a year and a half ago, we launched a chatbot-powered marketing audit as an experiment. It turned out to be one of our most memorable and effective automations. What We Built The process was simple on the surface, but powerful in execution: A chatbot guided users through a short

How We Helped a Nonprofit Automate Their Blog Updates

I wanted to share a quick success story that might be helpful for other organizations facing the same challenge. One of our nonprofit clients was struggling to keep their website updated, especially the blog. They were posting regularly on Facebook but rarely updating their site, even though the website is

From Web 2.0 to Web 3.0: Why Trust, Relationships, and AI Matter More Than Ever

Years ago, I was delivering workshops on social media marketing when Web 2.0 was still new to most businesses. Back then, Facebook pages and blogs felt cutting-edge, and many organizations were just beginning to experiment with online presence. The tools have changed, but the heart of good marketing has not.