From Golf Packages to Facebook Ads: The Evolution of Marketing Data In this week’s Modern Marketer Weekly, I share how a beta booking software on a golf travel website in the early 2000’s revealed a truth that still defines modern marketing: analytics aren’t about vanity metrics – they’re about money.
Unleashing Creativity with AI Tools: An Uncommon Perspective. (From 2 years ago!!) Ever thought of AI tools as your new creative ‘tool belt’? Yes, you heard it right! We’re shifting the perspective here. Artificial Intelligence tools, like ChatGPT and Midjourney, are not just tech gadgets or software. They are like
We’re contacted every week by businesses whose websites are broken. Most of the time the story is the same: they went with a bargain host like GoDaddy or HostPapa. The monthly price looked cheap, but when the site breaks, the real cost shows up in lost trust, lost sales, and
This week, I had the privilege of working with the Atlantic Summer Institute on Healthy and Safe Communities (ASI) in Charlottetown during their annual conference. ASI’s logo, name, and conference are now 21 years old. But like their (amazing) work, the brand is evolving – expanding beyond a once-a-year event
Joy. That’s the best word to describe a recent evening with my 89-year-old friend Margaret – an expert clammer – along with a visiting friend from Toronto, her 9-year-old son, and her mom. We set out at low tide (Margaret says the best clamming is about 20 minutes after low
Most marketers (and let’s be honest, most professionals) hoard links.Articles. Tools. Case studies. Frameworks. We save them in drafts, sticky notes, or 47 open browser tabs—hoping one day they’ll become useful. I decided to take a different approach. Instead of hoarding, I turned my messy collection into a curated product
