The use of ChatGPT to write posts on social media (and other areas!) is becoming increasingly common. It seems like every second post you see on LinkedIn has that “robotic” tone, which is hard to put a finger on, but most people can feel that something is fishy. And sometimes,
I hope everyone had a lovely Thanksgiving 🥮 🦃 🍁 I was working on a digital marketing training project recently where part of the process involved teaching the client how to make small website updates herself — and how to run her own social media ads. Before we could begin
Word of mouth used to be enough. But not anymore. A client in agricultural construction (with project values varying from $50K–$1M) came to me after noticing their referrals had slowed. We did a quick marketing audit, made a few updates, and launched one ad. The result was five qualified leads
From Golf Packages to Facebook Ads: The Evolution of Marketing Data In this week’s Modern Marketer Weekly, I share how a beta booking software on a golf travel website in the early 2000’s revealed a truth that still defines modern marketing: analytics aren’t about vanity metrics – they’re about money.
Unleashing Creativity with AI Tools: An Uncommon Perspective. (From 2 years ago!!) Ever thought of AI tools as your new creative ‘tool belt’? Yes, you heard it right! We’re shifting the perspective here. Artificial Intelligence tools, like ChatGPT and Midjourney, are not just tech gadgets or software. They are like
We’re contacted every week by businesses whose websites are broken. Most of the time the story is the same: they went with a bargain host like GoDaddy or HostPapa. The monthly price looked cheap, but when the site breaks, the real cost shows up in lost trust, lost sales, and
