About a year and a half ago, we launched a chatbot-powered marketing audit as an experiment. It turned out to be one of our most memorable and effective automations. What We Built The process was simple on the surface, but powerful in execution: A chatbot guided users through a short
I wanted to share a quick success story that might be helpful for other organizations facing the same challenge. One of our nonprofit clients was struggling to keep their website updated, especially the blog. They were posting regularly on Facebook but rarely updating their site, even though the website is
Years ago, I was delivering workshops on social media marketing when Web 2.0 was still new to most businesses. Back then, Facebook pages and blogs felt cutting-edge, and many organizations were just beginning to experiment with online presence. The tools have changed, but the heart of good marketing has not.
Have you ever recruited family members to help out with your projects? I have had the pleasure of having my sons and nephews help me on different projects… and they have been super helpful and creative. It’s remarkable to me how they so easily pick up on some of the
Inspired creativity also sometimes comes with a full moon rising Our team has been having a lot of fun incorporating ChatGPT and AI into not only our marketing but our clients’ marketing strategies as well. It’s exciting to see how many AI tools are emerging and how they can be
Back in 2010, my speaker’s kit (below) was all about unlocking the secrets of social media for business and navigating the digital marketing maze. Fast forward to today, and while my core mission remains the same—helping businesses and organizations—the tools, tactics, and tech have evolved in ways we only dreamed
