AI and Social Media

“AI is fundamentally changing the way we interact with the internet and on social media. In the coming years, we’re going to see social following become obsolete. With AI powering what content gets seen, the number of users following a brand or creator will have a fraction of the weight on performance it has had in the past. Competition for eyeballs will skyrocket, even for legacy accounts. Speed and risk will become huge factors in achieving success, and because of this, content production quality will decrease. Cell phone footage and less-produced videos will be the new norm due to accessibility—great content is agnostic to the quality in which it’s captured. —Geoff Gates, former head of social media, LA Lakers; current creative director, social strategy and content, Boathouse”

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