Amplifying Creativity with AI Tools for Digital Marketing
Have you ever recruited family members to help out with your projects? I have had the pleasure of having my sons and nephews help me on different projects… and they have been super helpful and creative. It’s remarkable to me how they so easily pick up on some of the AI tools that we are […]
Embracing AI for Creative Marketing Strategies
Inspired creativity also sometimes comes with a full moon rising Our team has been having a lot of fun incorporating ChatGPT and AI into not only our marketing but our clients’ marketing strategies as well. It’s exciting to see how many AI tools are emerging and how they can be used to enhance creativity. It […]
Unlocking Digital Marketing Through Time
Back in 2010, my speaker’s kit (below) was all about unlocking the secrets of social media for business and navigating the digital marketing maze. Fast forward to today, and while my core mission remains the same—helping businesses and organizations—the tools, tactics, and tech have evolved in ways we only dreamed of. Here’s a little then-and-now […]
Creating Legacy Websites to Preserve Family History Through Digital Storytelling
We’ve had the honor of building several “legacy” websites, including one for my dad. These are significant projects, to feel like we are, in a small way, helping to preserve history. Below is a screenshot of a home movie my dad has digitized from the ’60s. He includes stories on his legacy website along with […]
Seth Godin’s Take on Modern Marketing and the Value of Old-School Fundamentals
Seth Godin is known as the godfather of Internet marketing and he wrote the book on permission marketing. I’ve been following him for almost 20 years. In this great interview, when asked about where permission marketing is nowadays, he replies “Narcissistic, short-term thinking, selfish, self-absorbed hustling marketers have ruined everything.” “It offends me. It’s like […]
Marketing Classics Meet Modern AI in LinkedIn’s Latest Ad Strategy
I clicked on this on my LinkedIn feed. It sounded a lot like they were describing the age-old marketing funnel. I clicked on the link and it’s an ad for an AI tool to help you prospect on LinkedIn. I didn’t realize it was an ad so was confused. What’s going on, @LinkedIn? Okay, I […]